Watch TV, Win a Scolarship

If this is a marketing ploy? If so it's a darn good one.

All you have to do is watch Guiding Light and As The World Turns on November 12th, 14th and 16th. Then log into the $50,000 College Education Sweepstakes and answer one question: Which character spoke the opening line of the show that day?

Seems easy enough. You can even sign up to get a reminder email of the sweepstakes.

And although it's no college education, there is a "second" prize: a 6 month supply of Pampers. They say in the prize rules that the value is $250... In my estimation it's a bit higher, but still, nothing to turn down...